In the world of business, products and services come and go almost daily. With all of this change, how do businesses and brands stay top of mind for millions of consumers? Well, the answer is simple: they use the power of storytelling. In the 21st century, using the power of technology to enhance this through video storytelling has become a key factor in the success of many companies.
Since the beginning of time, humans have connected with one another through the power of telling stories. Stories compel us and use emotion to deliver important information or messages. These messages stick more with people because storytelling is relatable; we feel more engaged with someone who is telling a story rather than listening to someone rattle off facts.
You can harness this power and use video storytelling to engage your audience like never before.
The basics of video storytelling are the same as traditional storytelling. You need an introduction, a character with a goal, obstacles to that goal, a climax point, and a resolution. One thing that tends to happen with some video creators is that they try to make the video revolve around the business. When this happens, your efforts can seem like a sales pitch and almost forced. Here’s some helpful advice: don’t do that.
Once you have a great story, the elements of your video production need to be carefully considered. First and foremost, you need to understand your target audience. You wouldn’t see advertisers try to sell kid’s toys during the Superbowl, so why try to tell a story to an audience that isn’t interested? Know what they like and what makes them tick. Some simple market research could help your video storytelling campaign start off well.
You also need to know where you’re going to distribute this video. What social media channels are your audience on the most? Obviously, you’ll need to make sure that your video is on the best medium for your business. Furthermore, make sure your video is short enough that you won’t lose people’s attention. The best time is about a minute and a half, but you should definitely stay under two minutes.
If you’re not sure where to start with a video storytelling campaign, here are some great ideas that can get you going in the right direction:
- Customer testimonials and stories
- Personal stories of employees
- Behind the scenes or sneak peak
- Explainer or how to do something
At Video for Business, we can help you create videos that tell stories that your audience will relate to. We work with you to learn about your business and create videos that are captivating, yet won’t break the bank. Learn more about the kinds of videos we can create for you by visiting our portfolio. Learn more about video marketing and production in our blog! We update it with new topics every week!