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Case Study: Generate Leads with Video Marketing: Here’s How

January 19, 2017 in Marketing

You can generate leads with video marketing very easily. Read our blog and learn how to get more leads for your business with videos!

Lead generation is the way business is done now. No longer can you cold call your potential customers over the phone or send out a print advertisement. Well, you can do these things, but you won’t get the best results. The way that people buy has changed; in the era of information technology, consumers are bombarded with new products or services all the time. In order to get people interested in your product, you need to focus your marketing efforts on lead generation.

What is lead generation? Great question! According to Marketo, this is a marketing process of capturing interest in products or services in the hope that a sales pipeline will develop. Lead generation often begins with digital content, which can take many forms. A key aspect of lead generation is to make a connection with potential buyers along their journey. Each buyer is on a journey when they decide that they want to purchase something. They’ll do research about the product or service, ask their friends what they think, and read online reviews. An integral part of this step is to have content that the buyer wants when they’re ready for it.

As you may have guessed, video plays a huge part in this new process. There are plenty of ways to learn how to generate leads with video marketing. Let’s discuss some…

First of all, you need to have videos that build trust with viewers. Ditch the super fake, sales video for one that introduces your company, product, or employees. By having this connection with potential viewers, a  brand or business can start to develop trust. Trust is a key part of generating leads online.

Another great way to generate leads with video marketing is to add a customized call to action for each video. What do you want the viewer to do after watching your video? Should they read one of your blogs or learn more about your products? By having a call to action that is customized to where each viewer is in their journey, you’ll be able to generate leads at the right time.

Finally, if your buyers are further along in their journey and are more likely to want more information, a great way to generate leads with video marketing is to make your videos gated on your website. What does this mean?! Well, gated content is simply content that you have to enter in your contact information in order to access. You can put videos on stand-alone landing pages that require an email address, or you can put a form within the video itself. These email address are generated leads that are willing to give up their contact information in order to watch more from you!

At Video for Business, we can help you create videos that align with your lead generation strategy. Whether you want introduction videos or detailed product demonstration videos, we can help you capture the interest of your potential customers. Contact us today to set up a consultation and generate leads with video marketing!