Our Blog

A featured pool project video for the Association of Pool & Spa Professionals by Video For Business on Vimeo.

Swimming pools are not only fun for all, but they can help rehabilitate those who have had injuries. That’s why the APSP started their Dive Into Recovery project, which helps families in need of the health benefits of a pool. Each year, the APSP screens dozens of applications and chooses one recipient for a new pool. This project showcases the value of swimming pools and the great work that the APSP does.

Video for Business was proud to create this featured pool project video for the APSP.

This live, on-location video showcases the moment Martin and his family find out that they have been selected for a new pool. Martin is a Marine that was injured during active duty and owning a swimming pool will help him recover. This video also features an interview with the family, professional music, and branded graphics. All of these elements come together to create an emotional and powerful storytelling experience.

Video helps build a connection with your audience. This leads to increased credibility and longevity of your message. In the age of information overload, consumers are looking for content that is engaging. But, they also need content that is easy to digest. Videos provide exactly the kind of information that customers want to share with their friends and family. A staggering 92% of mobile video viewers will share an interesting video with others in their social circle.   

Watch the video to see how the Association of Pool & Spa Professionals makes dreams come true with their Dive Into Recovery project! Interested in a founder testimonial video or other video production services for your business? Learn more about video marketing in our blog! We update it with new topics every week!