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Case Study: Social Media Videos: What You Need to Know for Success

May 29, 2017 in Marketing

There’s no denying it: social media has continued to be an important part for marketing professionals in any industry. In fact, 68% of marketers believe that social media is the most important aspect of digital marketing campaigns, according to a new study by Trusted Media Brands. If you’re in the planning stages for how to put social media videos into your marketing plan, here are some things that you need to know.

Social Media Videos are Different from Normal Online Videos

Not all videos are equal and this includes social media videos. If you want your new marketing plan to be successful, you should know about the ways to optimize your videos for social media. People interact differently with social media compared to your website, so why would you use the same kinds of videos for both? If you want the most out of these videos, follow some of these best practices:

Social media videos should be shorter than videos on YouTube or your website. Let’s face it: people have short attention spans. If you want the most engagement, keep your video between one and two minutes long. Any longer and you might lose the interest of your audience.

Use subtitles in your videos. Most people use social media and watch videos on their phones. Often times, they can’t have the sound playing. Create your videos for these viewers by putting subtitles in all of your videos that are posted on social media.

Use teasers to create interest with your audience. If your company is releasing a new product or service, create a teaser video for your social media channels. By posting a teaser, you’re creating interest with your audience that could lead to increased visits back to your website to get more information!

Ideas for Social Media Videos

If you don’t know what kind of social media videos to create a post, here are some good ideas to get you started:

An upcoming event for your business.
A behind-the-scenes video that shows your business in action.
Product demonstrations

Take advantage of this growing marketing field by creating social media videos to increase engagement in your audience. At Video for Business, we can help you create customized videos for any project – including social media. If you’d like to learn more about our services, contact us today!