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Case Study: How to Use Video to Improve Your Online Marketing

October 18, 2017 in Marketing

How to Use Video to Improve Your Online Marketing

There’s no denying that the Internet and surrounding technology has become very important for many societies. Let’s face it – it’s where we do our socializing, our shopping, our studying, and pretty much everything in between. If you own your own business, have you been using video as part of your online marketing strategy? If not, consider putting video into your marketing plan as soon as possible. Why? It’s simple – videos can help increase brand awareness, encourage online engagement, and drive more lead generation.

The first step in improving your online marketing is to use video to drive brand awareness.

Brand awareness involves telling your brand’s story for the entire world. With videos, you can tell your story in a way that is easy to understand and digest for your audience. Amplify your story by creating videos that live on your social media channels, website, email marketing campaigns, and pretty much anywhere else. Video is the quickest way to reach your audience where they’re already at – on their phone or desktop browsing the web or their favorite social media channels.

The next step in online marketing is to use video to encourage online engagement.

Online engagement is a key aspect in getting your company or brand more visible to people that need your products or services most. The fact of the matter is simple – people are more likely to share videos than a large block of text. In fact, nearly 92% of mobile users share videos for their friends and family to see. As online engagement grows, so will brand awareness.

The final step to improve your online marketing is to use videos to drive more lead generation.

At the end of the day, you want to make money. After all, that’s why you went into business in the first place, right? Well, by using video, you can improve your lead generation by leaps and bounds. Once videos are optimized, you can use them to get more information out of your potential customers than compared to text or static graphic items.

There are some ways to ensure that your videos are optimized for lead generation:

  1. Gate your videos. Require interested users to access a video by submitting their name and email.
  2. Use a clear call to action at the end of your videos. But remember, don’t make your videos too long or you risk losing potential leads before the call to action ever appears.
  3. Showcase interactive product demonstrations through video. If your audience doesn’t know how to use your product or service, how can you expect them to want to buy from you?

At Video for Business, we’re firm believers in the power of video. We can help you improve your online marketing efforts with improved brand awareness, online engagement, and lead generation. We will work with you to create the perfect video for your business – without breaking the bank. Check out our portfolio to see a snapshot of some of the videos we have helped businesses produce!