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Case Study: Business Overview Video from Jo-Co Pools by Video for Business

November 18, 2016 in Case Studies

A business overview video from Jo-Co Pools by Video For Business on Vimeo.

A company that builds gorgeous pools, puts their client first, and is family owned and operated — sounds like a dream, right? Well, if you’re in the southern Illinois or southeast Missouri region, then this dream is indeed a reality at Jo-Co Pools. Since 1989, they’ve been designing, constructing, and renovating above-ground and inground pools. They do all of this with a simple principle in mind: The Golden Rule. That’s right, what you learned in kindergarten. This is how Jo-Co Pools has become a pool builder recognized by their peers and customers.

Video for Business created a business overview video for Jo-Co pools.

This video captures their beautiful work and principles that they hold dear. We created this video using motion graphic images of some of Jo-Co’s work, the company founders, and dedicated employees. In just over a minute, viewers learn who Jo-Co is, what they do, and what kind of products they offer. Along with motion graphic images, branded graphics, music, professional narration, and a distinct call-to-action leave the viewer with an enjoyable viewing experience that will be easy to recall.

A business overview video can serve a variety of purposes within your organization. This includes sales presentations, webinars, your website homepage, and so much more! These kinds of videos get your name out to potential customers. Videos do it in a format that is easy to understand and remember.

If you’re also looking to improve your search engine optimization on your website and content, video is one of the best ways. Search engines prefer well-placed videos on websites over sites that have endless amounts of copy. Too much copy just ends up putting most visitors to sleep. Furthermore, videos allow you to use longer keyword phrases and to tag people to expand your reach. If people spend more time watching your videos, there is a good chance that your search engine ranking will go up!

Watch the video to see how Jo-Co Pools puts clients first in their pool design and construction! Interested in a business overview video? Or other video production services for your business? Learn more about video marketing in our blog. We update our blog with new topics every week!