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Case Study: Client Testimonial Video from Member’s Choice Credit Union

December 2, 2016 in Case Studies

A client testimonial video from Member’s Choice Credit Union by Video For Business on Vimeo.

For over 70 years, Member’s Choice Credit Union has been turning entrepreneurial dreams into realities. This rich history and dedication to the client first has created some incredible business, such as Katy Plantation Shutters. Federally insured by the National Credit Union Association, Member’s Choice strives to meet the expectations of every person who walks through their doors.

Video for Business created a client testimonial video that demonstrates their values and principles in action.

In this live, on-location video, we see Katy Plantation Shutters employees hard at work. In addition, Melanie, co-work of Katy Plantation Shutters, explains why she chose Member’s Choice for her small business loan. This compelling testimonial explains why Member’s Choice Credit Union treats all of their clients with value and shares their dreams.

Live, on-location client testimonial videos include a professionally lit and recorded interview session with a featured client. Also,there is accompanying footage of the product, service, or featured business that help showcase the company’s success. Video testimonials are more credible and powerful than written ones. Viewers get to see and hear just how happy customers are.  At the end of the video, a call-to-action shows viewers how they can contact the business.

Video is one of the best ways to improve search engine optimization for your website. Search engines prefer well-placed videos on websites over sites that have endless amounts of copy. Too much copy ends up putting most visitors to sleep. Furthermore, videos allow you to use longer keyword phrases and to tag people to grow your reach. If people spend more time watching your videos, there is a good chance that your search engine ranking will go up!

Watch the video to see how Member’s Choice Credit Union can help get your business idea off the ground! Interested in a client testimonial video or other video production services for your business? Learn more about video marketing in our blog! We update our blog with new topics every week!