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Case Study: Increase Online Conversion Rates with Videos: Here’s How

December 28, 2016 in Marketing

Learn how you can increase online conversion rates on your website by simply using videos to help drive engagement. Here are some tips to help you out!

Online conversion rates are not just random, arbitrary numbers that you can just ignore. In fact, it is quite the opposite: they are critical numbers that paint an important picture for your marketing efforts. These numbers can quantify how well your plans are sitting with the people you want to reach. By definition, online conversion rates are the percentages of users who do what you want them to do. Whether it be to download a whitepaper, sign-up for an email newsletter, or click a button, these percentages can be of great benefit for you and your team. So, how can you get them to go higher?

A great way to increase online conversion rates is to use video on your web pages, emails, social media, and all other Internet locations.

The fact is simple: people just prefer watching videos over reading text on a screen. On average, every single Internet user will spend 16 minutes per month just watching video ads! Not only are people watching a lot of videos, but they’re more likely to buy a product or use a service after watching one! Purchase intent goes up by 97% if the product or service is advertised via video that is enjoyable and engaging!

Okay, I know what you’re thinking, that’s great that people are watching more and they INTEND to buy a product after watching a video… but are they really doing what they say they’re going to do? As a matter of fact, yes they do! If you have a landing page, by simply featuring a video on that page, your online conversion rates can grow by 80%! Quality videos in emails can improve click-through-rates by 200%! The story from all of these facts and figures is clear – video can increase online conversion rates – if the videos are high quality. 

Yes, that’s right, you can’t just grab your family video camera and start filming.

In order to have the most benefit, your videos need to meet some requirements first. Most importantly, make sure your videos follow the format of whatever medium you’re posting to. As previously mentioned, make sure that Facebook videos are short and have subtitles, while YouTube videos can be much longer. Also, make sure that you segment your videos based on location, target audience, or any other demographics that you find important.

If you’re wanting to increase online conversion rates, then you need to make sure that people can actually find your video. Ensure that all of your videos are optimized for search engines by using keywords, transcribing them, and creating videos that aren’t blatant sales pitches and nothing else.

Finally, you’re going to need a professionally shot and edited version if you really want to have the most impact. At Video for Business, we can create any type of video that will fit into your marketing plan. By aligning with your strategy, we can ensure that your business can increase online conversion rates in no time. A business profile video, customer testimonial, featured product video, or a custom-designed video. No matter what you can dream, we can make it a reality. Contact us to add video marketing into your strategy and get started today!