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Case Study: Small Business Video Marketing: Benefits and Tips

March 27, 2017 in Marketing

It’s no secret that video is the future of marketing. However, many small businesses still don’t see the value of video in the marketing strategy. Even if you see the value of video, are you still unsure about how you can implement it? Are you worried that video production will cost an arm and a leg and leave you with nothing? In this blog, we will discuss some benefits and tips for small business video marketing.

The first benefit of small business video marketing is that it helps influence purchasing trends.

You read that right: some people will decide to buy or not to buy based purely on if there is a video or not. In fact, according to HubSpot, users are 64% more likely to buy something online if they watch a video associated with it. Videos help tell us a story about a brand or a product and when you’re connected with a story, you’re more likely to support it.

Another benefit of small business video marketing is that it can increase social shares.

Social media sites LOVE videos. No matter what platform you’re on, social shares are likely to increase when a post includes a video. 92% of all mobile video users are likely to share a video post that they find especially interesting. Furthermore, 75% of online users have interacted with a video at some point during a month. The statistics are clear: videos get more interaction and more interaction means more potential business for you!

Now that you know why small business video marketing is beneficial, here are some tips to help get you started:

  1. Use videos to interact with your audience, but don’t just shout sales pitches at them. Tell your story and try to connect.
  2. Keep it short. Most video users have an attention span of 3 minutes, tops.
  3. A great way to build a reputation for your small business is to feature customer testimonials.
  4. Link back to your website. Make sure you give viewers a clear call-to-action at the end of your video. A link back to your website to learn more or to try a demo is a great way to keep up the engagement.

Small business video marketing is not something to be afraid of. It does not have to cost an arm and a leg and completely overtake your marketing budget. That’s where we come in. At Video for Business, we can help you create videos that will complement your small business marketing strategy as a whole. We can help businesses with any size budget create videos that are high-quality and engaging. Check out our portfolio to see some of our work with our satisfied clients.