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Case Study: Video Email Signature: Here are the Basics and the Benefits

February 9, 2017 in Marketing

Since that fateful day in 1971 when computer engineer Ray Tomlinson sent the first email, it has been a part of our everyday lives. Experts estimate that the average person sends 34 and receives 88 emails every single day. That’s a lot of traffic for one pair of eyes; a lot of text that they have to sift through. It’s no surprise then that many messages often get lost in the clutter. In order to avoid this, you need to have a video email signature at the end of your email.

First of all, let’s talk about what this is exactly. Well, it’s pretty simple: a short video at the end of your signature in your email. This video does NOT autoplay and the reader chooses to click it if they want. This video contains your name, title, and anything else you want to say. Maybe it is a fun fact about yourself or the company?

There are many benefits of a video email signature. 

To put it in a simple way – video makes these emails seem more human. If you’re in a customer-facing role, then you know your main job is to show your customers or potential customers that you understand their needs. You want to build a connection with them in order to build trust in your company and brand. Well, with a video email signature, readers can see your face and learn your personality. This will be critical in helping build a solid customer base for your team.

Most importantly, video increases engagement, no matter what form it takes. According to HubSpot, click-through-rates increase 200-300% when you include a video in the email. That is HUGE! The reason for this is due to the fact that video is becoming more popular and easier to access. With smartphones, tablets, and VR headsets, people can access almost any kind of information that they want. With this power, most Internet users like to watch videos in order to feel connected to the creator or break through the noise of the Internet.

These videos should not be too long; no longer than one minute. At Video for Business, we can help you create a video email signature for everyone in your company. We will work with you to help you develop the script, talk about locations, and nail down creative direction. All of this comes with a cost effectiveness promise!

If you’d like to learn more, contact us today to schedule a consultation with one of our video experts. If you’d like to learn more about video production and marketing, check out our blog! We update it every week with new topics!