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Case Study: Video Landing Pages Can Increase Lead Generation: Here’s How

January 4, 2017 in Marketing

In this blog, we will teach you how to use video landing pages so that you can increase your lead generation! Convert more customers by using videos!

Looking to generate more leads for your business? Well, if you’re not using landing pages yet, you need to be! What are landing pages, exactly? Well, they are special kinds of pages that live on your site that a user can “land on”. They are standalone pages that offer no navigation to the website, but rather have only an offer for the user. This could be to enter their contact information to download a whitepaper, sign up for a webinar, or even sign up for an email newsletter. Landing pages are the perfect way to get more users to click through and input contact information that is useful for marketing campaigns.

A great way to help you use this tool maximize benefits is to add video landing pages.

Not only to people prefer to watch videos over reading, but they can increase the time that people spend on your page. A study conducted by Eye View Digital found that having a video on your landing page can increase conversions by 80%! This is likely due to the fact that videos create a sense of trust between viewer and company. Viewers are able to see who you are and what your product or service is – which creates a relationship that is more positive than simply reading text on a webpage.

If you’re going to use video landing pages, be sure to follow some best practices:

  1. Keep your video short – no more than two minutes.
  2. Have a call-to-action at the end of your video – this can be to download an offer or sign up for an email list.
  3. Make sure your video is high-quality and loads very fast – people are incredibly impatient and don’t like cheap looking things.
  4. Re-purpose your video and use it on YouTube or social media channels – this can help with SEO.
  5. Use A/B testing to see if people respond better to auto-play or press-to-play videos.

Of course, this is not an exclusive list: you need to find out what works for your viewers and visitors. Play around with different types of videos, such as product demonstrations, business profiles, or customer testimonials. By experimenting with the types of videos that work best, you can ensure that you’re capturing the right leads at the right time.

At Video for Business, we can help you create video landing pages that will stand out among viewers. Whether they’re live, on-location or motion graphic videos, we shoot and edit the videos to suit your needs. Using professional narration, music, and branded images, we can create videos that will compel and delight your visitors. Contact us to get started on landing page videos for your business today!