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Case Study: Video Testimonial from Lonza Pool & Spa Chemicals

August 22, 2016 in Case Studies

Video testimonial from Lonza Pool & Spa Chemicals by Video For Business on Vimeo.

For over a century, Lonza has been the leader in the biotech and chemical industry. Many different consumer brands use Lonza for pool and spa disinfection. They also use Lonza for with algae control.  Lonza supplies both bromine and chlorine-containing disinfectants as well as a large portfolio of algaecides. The products at Lonza help keep your pool looking clean and fresh!

Lonza Pools & Spas selected Video for Business to create a video testimonial from one of Lonza’s many happy customers.

We hear from Bob Moore, general manager at Burton Pools & Spas. Video for Business wanted to show and present how Lonza helps pool dealers be the best that they can be. Not only do they offer quality products, but they ensure that all dealers are adequately trained to help serve their customers. Let’s face it… without proper training, mistakes can happen. However, mistakes in the pool chemical industry aren’t allowed to happen. That is why training and education of their dealers is one of the most important things that Lonza does in their business.

Driven by natural and unscripted interviews with satisfied customers, video testimonials are a great way to show future customers what current customers think. People love to watch videos to learn more about a product, how to use it and to watch people share their experiences with a product and service.

Video helps build a connection with your audience that leads to increased credibility and longevity of your message. The majority of marketing professionals say that video is the type of content that leads to the best return on investment.

Watch the video to see how Lonza Pool & Spa Chemicals turns pool dealers into experts! Interested in a video testimonial or other video production services for your business? Learn more about video marketing in our blog. We update our blog every week with new topics!